Privacy

Last updated 13 November 2026

After the Form is operated by Reubika LLC, 530B Harkle Road, Santa Fe, NM 87505. This page says what we collect when you request a test, why, and what you can ask us to do with it.

What we collect

• The details in the request form: your name, work email, the site to test, who you sell to, the CRM you use and the plan you choose.
• Your agreement to the test, and the time you sent it.
• Your messages to us, if you write to [email protected].

What we log during a test

A test submits one test lead to the demo or contact form on the site you named. For 7 days we record each reply to that lead: the time, the channel (email, phone, voicemail or SMS), where an email landed (inbox, promotions or spam), and whether a person or an automated tool sent it. The log holds replies sent to our test lead. It holds no data about your own customers. The test lead goes in at a random time within 14 days of your request, and by requesting a test you consent to that, without notice to your team. Free tests never access your CRM. On paid tests, a read-only HubSpot app looks up one record, our test lead, plus its owner and any lead or deal created from it. Nothing else is read, listed or exported. We never answer calls live. We log when a call or voicemail arrives and whether a person or a tool left it.

Why we use it

• To run your test and send you the score (out of 80 on free tests, out of 100 on paid tests) and the single fix.
• To confirm your request and answer your questions.
• To build the benchmark scores we compare tests against, from test results with no personal details in them.

Who handles it

We use Sequenzy to send and receive email, and a form handler to deliver your request to us. We do not sell your details.

Cookies

We ask before setting any advertising cookie. If you click Accept on our cookie banner, we load the Google Ads tag (Google LLC), which sets cookies to measure which ads lead to test requests. If you click Reject, or make no choice, no Google tag loads. We remember your choice in your browser's local storage. If you arrived from an ad, we also keep the ad's click ID and the page that sent you in your browser for that visit only, and send them with your test request so we can see which ad it came from. Neither is a cookie, and neither is sent to Google unless you click Accept. Change your cookie choice.

How long we keep it

Reply content and voicemails are deleted 30 days after your report. We keep anonymised timings and scores to build benchmarks. We keep request details and test logs while we need them to run and report your test and to keep our records. Ask us to delete them at any time.

Your choices

You can ask to see, correct or delete what we hold about you, or to stop us contacting you. Write to [email protected].

Changes

If we change this page, we change the date at the top.