Why we test what happens after the form

Most teams measure whether their demo form converts. Few check what a buyer gets next. In RevenueHero's 2024 test of 1,000 B2B SaaS companies, 63.5% never replied to a demo request, and the ones that did took 29 hours on average. After the Form shows you, with timestamps, what your buyers actually experience after they hit submit.

How we keep it fair

• The test lead goes in at a random time within 14 days, so nobody can prepare for it.
• The lead matches who you sell to, so a slow reply means slow, not "not a fit".
• A polite no that points the lead somewhere useful doesn't lose points.
• Paid tests read one record in HubSpot, read-only. Free tests never touch your CRM.

Who runs it

Matt Strydom

Seven years in marketing and revenue operations. Hands-on with HubSpot and CRM architecture: lifecycle stages, lead routing, attribution, and the connections between forms, CRMs and ad platforms.

Jennifer Taylor, MarTech Lead

Owns the tooling behind every test: the test personas, their inboxes and numbers, and the reply logs each score is built from.

After the Form is operated by Reubika LLC, 530B Harkle Road, Santa Fe, NM 87505.