63.5%
of 1,000 B2B SaaS companies never answered a demo request
RevenueHero, 2024
Find out what a buyer gets after they hit submit
We submit one realistic test lead to your demo form at a time you won't know, then log every email, call, SMS and voicemail for 7 days. You get a score and the one fix that would move it most.
58/100
Fix first: a human reply inside the hour
TimeChannelPlacementSender
EmailInboxAutomated
SMSDeliveredAutomated
EmailPromotionsHuman
PhoneVoicemailHuman
Demo request studies, in numbers.
29hours
on average to a first reply, among those that answered
RevenueHero, 2024
42hours
on average, among companies that replied within 30 days
Harvard Business Review, 2011
23%
In a 2011 audit of 2,241 US companies, 23% never responded to an online lead (Harvard Business Review, 2011).
Harvard Business Review, 2011
One test lead. Seven days of logs.
- 01
Test lead goes in blind
A lead that matches who you sell to goes into your demo or contact form at a random time within 14 days. Your team sees it like any other buyer.
- 02
Reply log for 7 days
Email, phone, voicemail and SMS, each with a timestamp, the inbox it landed in and whether a person or a tool sent it.
- 03
Score and single fix
Free tests score the reply side out of 80. Paid tests add a HubSpot record check for the full 100.
Your demo form+0:00 test lead
Email+0:02 Inbox
SMS+0:03 Delivered
Phone+52:10 Human
Voicemail+5d 2h Automated
Every reply, logged. Four fields each.
- Timestamp
- From submission to each reply, to the second.
- Channel
- Email, phone, voicemail or SMS.
- Inbox placement
- Inbox, promotions or spam.
- Sender
- A person or an automated tool.
Primary 3Promotions 1Spam 1
Thanks for requesting a demoInbox
Quick question about your requestPromotions
Your demo request, next stepsInbox
Following up on your demo requestSpam
SMS, +0:03
Thanks for your request. Pick a time and we will call.
Voicemail, +52:10
Human
Seven parts, 100 points.
Score breakdownExample report
SpeedHow fast a person replies17 / 30
CRM integrity Paid tests, HubSpot onlyContact created once, owner assigned, lifecycle stage and lead status set, source and UTMs captured, lead or deal created9 / 20
QualityWhat the replies say11 / 15
PersistenceFollow-up after the first reply4 / 10
ChannelsEmail, phone, voicemail and SMS6 / 10
DeliverabilityInbox, promotions or spam8 / 10
FrictionSteps between the form and a reply3 / 5
Total58 / 100
The one fix: reply with a person inside the hour. Speed has the widest gap.
Example paid report. Each track is drawn to its share of the 100 points. The same report on a free test scores 49 of 80, without CRM integrity.
Our scoring bands
- 80 to 100Strong
- 60 to 79Leaking
- Under 60Losing deals
A polite no still counts. If your form rules someone out and points them to a useful next step, you don't lose points.
After your report
- Your report arrives once the 7-day log closes.
- Every report comes with a walkthrough video.
- Your report tells you which record in your CRM is our test lead, so you can delete it. We unsubscribe the test persona from your emails.
- Want to know if it stays fixed? Monitor retests your form every month, without warning.
Simple pricing
Free test
$0
- Reply side scored out of 80
- One form
- 7-day log
- Single fix
Limited free tests each month.
Single test
$149 one-off
- Full 100-point test including the HubSpot check
- Good for a retest after a fix
Monitor
$99 per month
- One form
- A blind test every month
- Full score
- Trend line
- Alert if the score drops
Monitor Plus
$249 per month
- Up to 3 forms tested monthly
- A second monthly test on the main demo form
- We review and sign your NDA
Read-only HubSpot access. One record. Revoked after single tests.
If we can't submit the test lead to your form, you don't pay.
Prices in USD.
Privacy and security
The free test never touches your CRM. On paid tests, a read-only HubSpot app looks up one record, our test lead, plus its owner and any lead or deal created from it. Nothing else is read, listed or exported.
Get your free score
Tell us which site to test and who you sell to. The first test is free.
- D1
Test lead goes in blind
One lead goes into the form you name at a random time within 14 days.
- D1-7
Replies logged
Email, phone, voicemail and SMS, each timestamped.
Score and single fix
Your score and the one change that would move it most.
Get your free score
First test free.
Questions
What does the free test include?
One test lead, 7 days of reply logging across email, phone, voicemail and SMS, a score out of 80 and the single fix. It does not include your CRM.
What do paid tests add?
A read-only check of the test lead's record in HubSpot. We check whether it was created once, assigned an owner, given a lifecycle stage and lead status, kept its source and UTMs, and became a lead or deal. That brings the score to 100.
Will my team know it's a test?
Not from us. The lead goes in at a random time within 14 days. For an honest score, don't brief your team.
What if we tell the lead they're not a fit?
That's fine. A polite no that points them somewhere useful doesn't lose points.
What can you see in our HubSpot?
On paid tests only, the app has read-only access. We look up one record, our test lead, plus its owner and any lead or deal created from it. We never export, list or store your other contacts. We revoke our access when a single test ends.
Do you sign an NDA?
Confidentiality is built into our Terms and runs both ways. On Monitor Plus we review and sign your own NDA.
Is there a data processing agreement?
Yes. Paid tests that connect to your CRM come with one, covering GDPR, UK GDPR and POPIA. Email us for a copy.
Do you record calls with our team?
No. We don't answer calls live. We log when a call or voicemail arrives and whether a person or a tool left it.
What happens to the data after the test?
Reply content and voicemails are deleted 30 days after your report. We keep only anonymised timings and scores to build benchmarks.
Will the test lead mess up our CRM?
Your report names the record so you can delete it, and we unsubscribe the test persona.
Who is this for?
Revenue and marketing leaders at B2B SaaS companies. The CRM check is HubSpot only for now.
HubSpot teams first.Contact us
Test what happens after your form
First test free. Seven days of replies, one score.
Get your free score